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The World Nature Organization shall promote sustainable conduct as regards the natural environment, together with new, environmentally-friendly technologies, green economies and renewable energies with due consideration of:

a) national and internal priorities, as well as the advantages, which result from sustainable conduct with the natural environment;

b) the contribution which is offered to the conservation of the environment by responsible conduct as regards natural resources, as well as by the reduction in the pollution of the earth, the air, the water and by the reduction in deforestation – in particular the felling of tropical forests, by the reduction in desertification and loss of biological diversity;

c) the contribution which can be offered by environmental and climate protection, to economic growth and social cohesion, including the relief of poverty as well as safeguarding conditions for existence of future generations.

It is not easy for countries to make environmental protection the top priority on their map of economic development. Rejecting production means associated with high levels of greenhouse gas emissions and non-renewable sources of energy are still viewed as brakes to growth today. Therefore, the WNO has set a goal to connect these polarities and to find the options which lie between.

Consequently, the WNO has declared, as its task, to protect climate, air, water, earth and biological diversity, while still supporting economic development, which is in the interest of every country. Nevertheless, the WNO is anxious to promote a transition to environmentally friendly, low-carbon and resource-efficient, greener economies.

Environmental protection does not have to drive costs up and halt growth, contrary to the dominant clichés. It also harbors potential: Millions of people are now engaged in the environmental sector. Climate protection goals, renewable energy and the goal of reducing carbon emissions can also create jobs. The economies can become increasingly ‘greener’.

But, the transition to a globally green economy is not easy to realize. The goal of the WNO is to support countries in the development of a nature-friendly, energy and raw materials-efficient economy, through conferences, research and experts. The use of natural resources and scarce raw material does not appear to be a problem at the moment for many countries; however, it is certainly a problem for the future. The global environmental problems, such as climate change, soil degradation or the loss of biological diversity, will become more pronounced.

In addition, there are numerous projects which should be taken up that are independent of economic aspects. The worldwide trash problem, above all, the pollution of the oceans, is on the WNO agenda.

Production means and consumer patterns should be thought through — also the responsibility towards future generations. Sustainable development is the key word here. Climate change, loss of biological diversity, over-fishing and ocean acidification, water scarcity in some regions: all that and numerous other environmental crises are on the WNO agenda.